Don't jump right into a 6 month development project.

I will work with you to create a solid plan that will get your application launched in less time, without hiring blindly.

When building your initial MVP, your goal isn’t to build a beautiful, perfect application. Your goal is to validate your idea as quickly as possible, so you don’t miss your window of opportunity.


Unfortunately, typical freelancers are incentivized to say yes to any request, and to keep the development cycle going for as long as possible. They aren’t there to tell you what’s wrong with your idea, or to help you figure out what it is you need to build.


They won’t ask you questions about who your customers are, how you’ll make money, or how your product is going to be used. Instead, they will simply follow orders, because that is how they get paid.

It can be frustrating when people don’t realize that you are in this to make money, build a sustainable business, and get to market as quickly as possible. Your MVP is only the first step, and the one that you likely have the least experience with. You would rather focus on your business.

But it doesn't have to be that way.

Imagine instead that you work with a dedicated team, looking to build as little as possible in order to launch your app as quickly as possible.


Instead of having a vague idea, you have a step-by-step roadmap outlining exactly what you need to have built, by when, and why.


Instead of spending months waiting to see if it will work, you have a product prototype ready to launch in 30 days.


Instead of spending all your time working on your prototype, you are free to work on building a sustainable business. Focussing on marketing, sales, PR, customer relations, and innovation; the things that you are great at.


To get this done, we’ll put your idea through "The App Gauntlet"

Together, we will break your idea down into its simplest version, and create a step-by-step plan that will have your application launched in as little as 30 days.

Here's how it works

1. One-day roadmapping session.

In a four hour, intensive roadmapping session, we will ask all those questions needed to truly define what it is we are building.

What problem are we trying solving?

Who is this for?

How will your customer use your product?

How are you going to make money?

How does this app integrate within your existing business?

Once we know who this product is for, what problem it solves for them, and how it fits into the grand scheme of your business, we can finally get down to creating a product backlog of the minimum features required to get this product in the hands of your customers.

2. Two weeks of dedicated strategy and planning.

Having gathered everything that you need, I will spend the next two weeks generating a detailed, customized roadmap that you can bring to any development team, and know exactly what steps they need to take, how long it will take, and how much it will cost.

I will also provide any wireframes, story cards, personas, and market research that we discussed in our initial meeting.

3. Build it.

With your roadmap in hand, and your clarified MVP pictured vividly in your mind, you will have no problem getting things built.


Having worked together extensively you, and I, will know whether it makes sense for our team to handle the development. If we both think it is worthwhile, we can jump right in, and have your product launched, in customer hands, and generating revenue in as little as 30 days.

If, for any reason, it doesn’t make sense for us to work together, no problem! With our detailed roadmap, product backlog, and wireframing, you can confidently approach and evaluate any team. You will know exactly what they should be billing, how long it should take, and the types of questions they should be asking in order for you to be confident in their work.

Ready to stop wondering "what if", and launch your app?

Are you ready to finally launch that app, and build your business? Great!

The initial roadmapping session costs $799, and will provide you with the exact steps required to launch your MVP and start getting feedback from real, paying customers.

This isn’t a sales call. Obviously, not every app can be built in 30 days or less, and I need to know about you and your general idea before I know if this type of engagement will work for you, and consider booking you in.

What kind of results can we expect from the gauntlet?

Great question. Here is a sample of what you can build in 30 days when you have focus and vision:

Pepper Filters Original UI.png

Pepper Filters

We were able to launch their product in just 1 month, with a fully functioning MVP.

Because the founders were free to focus on what they were good at (marketing and innovating) they got themselves featured on ProductHunt’s Daily Top Trending in their very first week of operation.

Because we had simplified their revenue model, they were able to charge customers directly, and had significant revenue in their first month.

After two years, they have grossed more than $1,000,000 in revenue, and continue to generate revenue as a passive income stream. They have even been approached by the likes of HootSuite and LogoJoy about acquirement.

Stop dreaming, and start building

If you want to successfully launch your app, you need a plan.

Due to the nature of these engagements, I can only take on one full-time client per month. So book now to get improve your chances of getting launched as soon as possible.